Which company pioneered the modern customer loyalty program in 1981 with the introduction of the 'Frequent Flyer' concept that would transform retail customer retention strategies?

Customer loyalty programs have become a cornerstone of retail strategy, but their origins might surprise you! Before digital points and mobile apps, there was a simple yet revolutionary idea that changed how businesses approached customer retention. Test your knowledge about the history of customer loyalty programs and the innovative minds behind these game-changing retail tools.

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American Airlines
Starbucks Coffee
S&H Green Stamps
Walmart