Which presidential campaign was the first to successfully leverage social media as a major product innovation, creating a digital platform that revolutionized political fundraising and volunteer mobilization?

Throughout history, political campaigns have pioneered innovative product and marketing strategies to connect with voters. From campaign merchandise to digital platforms, these innovations have transformed how candidates build their brand and engage with constituents. This poll tests your knowledge about groundbreaking product innovations in presidential campaigns that changed political marketing forever.

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Barack Obama's 2008 campaign with its custom-built social networking platform my.barackobama.com (MyBO)
Howard Dean's 2004 campaign with its pioneering use of Meetup.com and blogging
Donald Trump's 2016 campaign with its targeted Facebook advertising strategy
Hillary Clinton's 2016 campaign with its data analytics platform Ada