Which sports brand first introduced the concept of 'mass customization' for athletic shoes, allowing customers to design their own personalized footwear online?

The sports footwear market is highly competitive, with companies constantly introducing new technologies to enhance athletic performance. From cushioning systems to sustainable materials, product innovation drives consumer interest and brand loyalty in this sector. Test your knowledge about a groundbreaking product development strategy that changed the athletic footwear landscape forever.

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Nike with their NIKEiD platform (1999)
Adidas with their mi adidas program (2002)
Puma with their Puma Custom Studio (2005)
Reebok with their YourReebok platform (2004)