How long did 'New Coke' remain on the market before Coca-Cola was forced to bring back the original formula as 'Coca-Cola Classic'?

In the high-stakes world of brand storytelling and product launches, not every chapter has a happy ending. Some of the most valuable lessons in retail come from spectacular failures. The 1985 New Coke saga remains one of pop culture's most fascinating product missteps, demonstrating how even industry giants can misread their audience. Test your knowledge of this legendary brand storytelling disaster that forced Coca-Cola to quickly backpedal and ultimately strengthened their original product's cultural significance.

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79 days
18 months
7 years (with declining distribution)
6 months