Which athlete-brand partnership created the first signature shoe line that continued production even after the athlete's retirement from their sport?

In the world of sports retail, athlete endorsements have transformed how products are marketed and sold. These partnerships have created billion-dollar empires, launched innovative product lines, and changed consumer purchasing behaviors forever. Test your knowledge about one of the most significant endorsement deals in sports retail history that revolutionized the industry and created a new paradigm for athlete-brand relationships.

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