Which studio pioneered the 'Premium Video on Demand' (PVOD) model during the 2020 pandemic by releasing a major film on its own e-commerce platform for $29.99 while theaters were closed?

The film and television industry has embraced e-commerce in unique ways, transforming how content is distributed, merchandised, and monetized. From direct-to-consumer streaming platforms to innovative merchandise strategies tied to major releases, the entertainment sector has created entirely new digital marketplaces. This trivia question tests your knowledge about a groundbreaking e-commerce initiative that changed how viewers access premium film content.

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• Disney with 'Mulan' on Disney+
• Warner Bros. with 'Wonder Woman 1984' on HBO Max
• Universal with 'Trolls World Tour' on multiple VOD platforms
• Paramount with 'A Quiet Place Part II' on Paramount+

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