Which tech inventor/CEO pioneered modern celebrity endorsements by paying $10,000 to Annie Oakley in 1890 to showcase their product in her Wild West Show, establishing a marketing template still used today?

Before influencer marketing dominated social media, pioneering companies made history by creating strategic celebrity endorsements that changed advertising forever. These early partnerships between innovative products and famous personalities helped establish practices we now take for granted in marketing. Test your knowledge about one of the most influential early tech-celebrity partnerships that revolutionized product marketing and set the template for modern endorsement deals.

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• Thomas Edison (Edison Phonograph)
• King C. Gillette (Gillette Safety Razor)
• George Eastman (Kodak Camera)
• Alexander Graham Bell (Bell Telephone)

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