Which transportation company launched the world's first modern frequent flyer program that became the model for countless loyalty programs across all industries?

Customer loyalty programs have become a cornerstone of modern business strategy, but did you know the transportation industry has some of the oldest and most innovative loyalty systems? From airlines to rental cars, transportation companies have revolutionized how we think about customer retention. Test your knowledge about the history of transportation loyalty programs that changed retail customer analytics forever!

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American Airlines (AAdvantage, 1981)
United Airlines (Mileage Plus, 1983)
British Airways (Executive Club, 1982)
Pan American World Airways (WorldPass, 1980)