Which 1999 film pioneered viral marketing with a fake 'found footage' campaign that included a website claiming the events were real and missing persons flyers for its protagonists?

The film industry has produced some of the most innovative and memorable advertising campaigns in history. From viral marketing strategies that build anticipation to iconic posters that define generations, movie advertising campaigns can make or break a film's success. Test your knowledge about the groundbreaking marketing tactics that helped turn certain films into cultural phenomena!

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• The Blair Witch Project
• The Sixth Sense
• Fight Club
• The Matrix

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