Which groundbreaking 1980s sports marketing campaign featured the tagline "It's gotta be the shoes" and revolutionized how athlete endorsements were used in product advertising?

In the competitive world of sports retail and marketing, certain campaigns stand out as revolutionary moments that transformed how brands connect with athletes and fans. This trivia question focuses on a landmark marketing campaign that changed the relationship between athletic endorsements and product storytelling. Test your knowledge about one of the most significant brand ambassador partnerships in sports history that redefined athletic footwear marketing.

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Nike's Air Jordan campaign with Michael Jordan and Spike Lee (as Mars Blackmon)
Adidas' 'Impossible is Nothing' campaign with Muhammad Ali
Reebok's 'Pump' technology campaign with Dominique Wilkins
Converse's 'Weapon' campaign with Magic Johnson and Larry Bird