Which linguistic device did Coca-Cola successfully use in their 'Share a Coke' campaign that linguists consider a powerful personalization strategy?

Language is at the heart of effective brand communication. Marketing strategies often rely on linguistic devices to create memorable impressions that resonate with consumers. This poll tests your knowledge about how language shapes brand identity and influences consumer perception in the world of linguistics and marketing. Can you identify which famous linguistic technique has transformed ordinary product names into powerful brand assets?

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Anthropomorphism - giving human qualities to the product
Vocative case - directly addressing the consumer by name
Phonetic symbolism - using sounds that evoke positive feelings
Semantic priming - subconsciously preparing consumers to think about sharing