Which architectural firm underwent this actual brand repositioning strategy?

The world of architecture is filled with influential brands that have shaped our built environment. Many leading architectural firms have undergone significant brand repositioning efforts to reflect evolving design philosophies or expand their market reach. This trivia tests your knowledge of notable architectural brand evolutions that have impacted the industry landscape. Can you identify which famous rebranding actually occurred?

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SOM (Skidmore, Owings & Merrill) rebranded as 'SOM Earth' in 2018, shifting focus exclusively to sustainable architecture and carbon-neutral design
Gensler transformed from 'M. Arthur Gensler Jr. & Associates' to simply 'Gensler' in 1999, reflecting its evolution from a founder-led firm to a global collaborative design practice
Foster + Partners rebranded to 'Foster Futures' in 2015, emphasizing their commitment to speculative architectural concepts and experimental urban planning
Zaha Hadid Architects changed to 'Parametric Design Partners' in 2020, following a strategic shift away from their founder's legacy to focus on computational design methodologies