Which online retail giant revolutionized book marketing by introducing the first widely-used algorithm that recommended books based on previous customer purchases?

The publishing industry has undergone dramatic transformations in how books are marketed and sold. From traditional bookstores to digital platforms, publishers have had to adapt their product marketing strategies to reach readers in new ways. This poll tests your knowledge about a significant shift in book retail that changed how authors and publishers approach the market.

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Amazon
Barnes & Noble
Borders
Book Depository