What unexpected customer feedback led the company to pivot their Mjölnir hammer's marketing strategy from practical tool to cultural symbol?

In 2018, a Scandinavian outdoor equipment company launched a limited-edition camping hammer called 'Mjölnir' that became unexpectedly popular. Based on Thor's legendary weapon from Norse mythology, this product's marketing strategy leveraged ancient folklore to create modern brand loyalty. The campaign included interactive storytelling and mythological references that resonated with customers beyond expectations. Test your knowledge about this fascinating blend of mythology and product marketing!

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Customers were using the hammer in traditional Norse blessing ceremonies rather than for camping
The hammer was too heavy for practical use but customers kept buying it as a collectible
Customers complained about lightning strikes near their tents when using the hammer
Marvel fans were buying the product despite having no interest in camping or outdoor activities