Which natural product company pioneered the '1% for the Planet' movement, pledging to donate 1% of sales to environmental causes regardless of profitability?

In the natural products industry, marketing strategies often involve promoting sustainability and conservation efforts. Some brands have become pioneers in connecting their products to environmental causes, creating powerful campaigns that not only sell products but also raise awareness about critical conservation issues. Test your knowledge about these innovative eco-marketing campaigns that have shaped how natural products are promoted and perceived.

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Patagonia
The Body Shop
Burt's Bees
Tom's of Maine