Which cultural retail practice led major e-commerce platforms to develop specific 'festival marketplaces' features that now generate over $30 billion in annual sales?

Cultural traditions play a significant role in shaping retail customer journeys around the world. From seasonal shopping rituals to cultural gifting practices, retailers who understand these nuances can create more meaningful customer experiences. This trivia tests your knowledge about how different cultures interact with retail environments and how brands have adapted their customer journeys to honor cultural traditions.

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Diwali shopping season in India, with its tradition of purchasing new items for the home and gifts for family
Singles' Day (November 11) in China, originally a celebration for unmarried people that evolved into the world's largest shopping event
Ramadan night markets, where evening shopping after breaking fast has created extended retail hours across Muslim-majority countries
Dia de los Muertos in Mexico, with its specialized merchandise categories for altar offerings and celebrations