Which athlete holds the Guinness World Record for the most valuable endorsement deal in sports history, signing a lifetime contract worth over $1 billion?

The Guinness World Records has documented some remarkable brand endorsement deals that have broken records for their value, longevity, and impact. These partnerships between brands and celebrities or athletes have set new benchmarks in marketing history. Test your knowledge about these record-breaking endorsement deals that transformed both the brands and their endorsers into legendary market forces.

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LeBron James with Nike
Cristiano Ronaldo with Adidas
Roger Federer with Uniqlo
Tiger Woods with TaylorMade