Which unexpected collaboration led to one of the fastest-selling limited edition sneaker collections in 2018, selling out globally in under 10 minutes?

In the competitive world of sports retail, brand collaborations have become game-changers for reaching new audiences and creating buzz-worthy products. These strategic partnerships between sports brands and celebrities, athletes, or even other companies outside the sports industry have revolutionized product development and marketing. Test your knowledge about one of the most unexpected and successful brand collaborations in sports retail history!

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Nike x Fortnite (Epic Games)
Puma x BTS (K-pop group)
Adidas x Arizona Iced Tea
Under Armour x Game of Thrones