Which company spent approximately $1.1 billion in 2008 to rebrand itself from 'Philip Morris Companies Inc.' to a new corporate identity?

In the high-stakes world of corporate branding, companies sometimes take dramatic steps to reinvent themselves. One of the most expensive rebranding efforts in business history occurred in 2008 when a major corporation changed its name at an estimated cost of $1.1 billion. This included new signage, marketing materials, and a massive advertising campaign to establish the new identity. Test your knowledge of this famous corporate transformation that shocked the business world and sparked debates about the value of brand identity.

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Altria Group
Mondelēz International
Alphabet Inc.
Diageo