Which famous literary character was adopted as the mascot for Barnes & Noble bookstores in the 1990s, appearing in their advertising and as a store greeter?

Throughout publishing history, certain characters have transcended their literary origins to become powerful brand mascots and marketing icons. From bookstore chains to publishing houses, these recognizable figures have helped shape consumer loyalty in the literary marketplace. Test your knowledge of these iconic figures that bridge literature and marketing!

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Huckleberry Finn
Sherlock Holmes
The Reader (a professorial gentleman with spectacles)
Alice from Wonderland