Which automotive company first launched a comprehensive car subscription service in the United States that included insurance, maintenance, and the ability to swap vehicles?

The transportation industry has evolved dramatically in recent years with innovative subscription models changing how people access vehicles and mobility services. These models have transformed traditional ownership patterns and created new revenue streams for companies. Test your knowledge about one of the most influential early adopters of the subscription approach in the automotive sector!

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• Cadillac with BOOK by Cadillac (2017)
• Tesla with Tesla Access (2016)
• BMW with Access by BMW (2015)
• Mercedes-Benz with Mercedes-Benz Collection (2016)

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