Which invention is credited as the first true retail loyalty program that used collectible stamps as rewards for customer purchases?

Loyalty programs have revolutionized how brands retain customers and analyze shopping habits. These systems, which reward repeat purchases with points, discounts, or exclusive benefits, have become a cornerstone of modern retail strategy. But do you know when and how this retail innovation first emerged? Test your knowledge about the origins of this powerful marketing tool that changed how businesses understand and nurture customer relationships.

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S&H Green Stamps (1896), where customers collected stamps from participating retailers to redeem for merchandise
American Airlines AAdvantage (1981), the first computerized loyalty program that tracked customer flight miles
Sears Roebuck's Consumer Club (1905), offering special catalog prices to repeat mail-order customers
Betty Crocker Points Program (1929), where customers collected box tops to redeem for kitchen merchandise