Which sports brand's marketing campaign first introduced the concept of 'athlete storytelling' that focused on the personal journey of athletes rather than just product features?

The athletic wear industry has seen remarkable innovations in marketing strategies over the decades. Major sports brands have continuously pushed boundaries with their campaigns, creating memorable moments that transcend mere product promotion. This poll tests your knowledge about one of the most successful sports marketing campaigns that changed how brands connect with athletes and fans alike.

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Nike with their 'Just Do It' campaign (1988)
Adidas with their 'Impossible Is Nothing' campaign (2004)
Reebok with their 'Because Life Is Not A Spectator Sport' campaign (1993)
Under Armour with their 'I Will' campaign (2013)