Which celebrity endorsement deal is credited with transforming Nike from a running shoe company into a global athletic footwear and apparel powerhouse, and is considered one of the most successful marketing partnerships of all time?

In today's pop culture landscape, celebrity endorsements can make or break a product's success. These partnerships between brands and famous personalities often create iconic marketing moments that transcend the products themselves. This trivia question explores one of the most financially successful celebrity endorsement deals in history that revolutionized product marketing in the athletic footwear industry.

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Michael Jordan's Air Jordan line (1984)
LeBron James's Nike partnership (2003)
Serena Williams's Nike collection (2004)
Colin Kaepernick's "Believe in something" campaign (2018)