Which celebrity's endorsement deal in 2003 is widely credited with saving Chanel from a period of declining relevance and helped transform the luxury brand's image for a new generation?

Throughout retail history, struggling brands have been revitalized through strategic celebrity partnerships and endorsements. These collaborations can transform a company's trajectory, creating powerful brand storytelling moments that resonate with consumers. This poll tests your knowledge about one of the most dramatic celebrity-driven brand turnarounds in retail history.

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Nicole Kidman
Keira Knightley
Kate Moss
Charlize Theron