Which luxury brand made history in 2021 by becoming the first to fully fund a major ballet company's digital season during the pandemic, allowing free global streaming access?

The performing arts world relies increasingly on strategic brand partnerships and endorsements to fund productions and expand reach. From Broadway to ballet, these collaborations can make or break a production's financial success while offering brands unique cultural cachet. Test your knowledge about some of the most significant and innovative product endorsements in performing arts history that changed how performances are funded and marketed.

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• Rolex, through its 'Perpetual Arts Initiative'
• Chanel, through its 'Culture Fund'
• Louis Vuitton, through its 'Arts & Culture Foundation'
• Tiffany & Co., through its 'Artistic Innovation Program'

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