Which product placement in a film is widely considered to have generated the highest return on investment (ROI), with sales reportedly increasing by 65% after its prominent feature in a major blockbuster?

Product placement in films has evolved into a sophisticated marketing strategy worth billions. When done right, these integrations can be seamless storytelling elements while generating massive revenue for both brands and studios. This trivia question explores one of the most financially successful product placement deals in film history. Test your knowledge of how products and cinema create mutually beneficial relationships that influence consumer behavior long after the credits roll.

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Ray-Ban sunglasses in 'Men in Black' (1997)
Reese's Pieces candy in 'E.T. the Extra-Terrestrial' (1982)
FedEx in 'Cast Away' (2000)
Omega watches in James Bond films since 'GoldenEye' (1995)