Which architectural firm pioneered the first widely-adopted AR app that allowed retail clients to visualize full-scale building designs on construction sites in real-time?

Augmented Reality is transforming how architectural firms design retail spaces and how consumers experience them. This technology allows customers to visualize products in their own space before purchasing and helps architects create more engaging retail environments. Test your knowledge about how AR is changing the architectural approach to retail design and customer experience!

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Gensler, with their 2016 'Reality Canvas' platform
Foster + Partners, with their 2017 'ArchSight' technology
Zaha Hadid Architects, with their 2015 'Parametric Vision' app
SOM (Skidmore, Owings & Merrill), with their 2018 'StructureView' system