Which major publishing house completely redesigned its iconic penguin logo in 2003, hiring design firm Pentagram to create a more modern version, only to revert back to the classic design after public outcry?

Throughout literary history, publishing houses have developed iconic logos that become instantly recognizable symbols of literary excellence. These logos often carry rich histories and strategic design choices that reflect both the publisher's heritage and their market positioning. Test your knowledge about the visual branding of the literary world's most influential publishers!

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Penguin Books
Random House
HarperCollins
Hachette Book Group