Which global beverage brand was the first to feature traditional Lunar New Year imagery in its packaging, launching special edition cans with zodiac animals in 1997?

Traditional cultural celebrations have become powerful marketing opportunities for brands worldwide. From Lunar New Year campaigns to Diwali promotions, companies increasingly incorporate cultural festivities into their retail strategies. This poll tests your knowledge of how major brands have successfully integrated cultural traditions into their product launches and promotional campaigns, creating memorable connections with diverse consumer communities.

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Coca-Cola
Pepsi
Sprite
Fanta