Which pioneering music retailer first implemented full-room VR 'listening chambers' that allowed customers to virtually experience live performances of albums before purchase?

The music retail landscape has transformed dramatically in the digital age. Beyond streaming services, physical music stores have had to innovate to remain relevant. One particularly fascinating development has been the implementation of immersive technologies to enhance the in-store customer experience. Test your knowledge about how cutting-edge music retailers are using virtual reality to create new connections between customers and music products.

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Guitar Center's 'Stage Presence' program (2018)
Amoeba Music's 'Virtual Vinyl' experience (2019)
Rough Trade's 'Dimensional Sound' studios (2017)
HMV's 'Immersion Booths' (2020)