Which product launch strategy was primarily responsible for making 'The Thursday Murder Club' by Richard Osman one of the fastest-selling adult fiction debuts in history?

Behind every bestselling book lies a carefully orchestrated product launch strategy. Publishers invest significant resources in creating buzz, timing releases, and positioning new titles in the market. This poll explores how different launch strategies have contributed to some of the most successful literary phenomena in recent decades. Test your knowledge of the business side of publishing and see if you can identify which innovative approach led to unexpected literary success!

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A coordinated social media campaign featuring mystery-solving senior citizens on TikTok
The author's existing celebrity status and television platform, which he leveraged extensively before publication
An innovative pre-release strategy where the first chapter was included as a free insert in major newspapers
A limited edition release strategy with unique covers available only through independent bookstores