Which groundbreaking retail innovation did Hamilton introduce that revolutionized Broadway merchandise sales and has since been adopted by many other productions?

The performing arts industry has embraced retail innovation to enhance audience experiences and boost revenue. From virtual merchandise stores to interactive lobby displays, theaters have transformed how patrons engage with productions before, during, and after the show. Test your knowledge about how the performing arts sector has leveraged retail technologies to create immersive experiences beyond the stage!

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The first Broadway production to launch a digital lottery app with integrated merchandise purchasing
The first Broadway show to offer holographic merchandise previews in theater lobbies
The first production to implement drone delivery of merchandise to audience members' homes
The first Broadway show to sell virtual costumes for social media avatars