Which marketing strategy shift helped Under Armour transform from a small compression shirt company to a major competitor against Nike and Adidas in the early 2000s?

Test your knowledge about the evolution of major sports brands and their marketing strategies! Many iconic sports companies have undergone significant transformations in their branding approaches over the decades. This question focuses on a pivotal marketing shift that changed the trajectory of a major athletic wear company. Do you know enough about sports business history to identify the correct answer?

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Their "Protect This House" campaign focusing on team sports and performance
Their acquisition and rebranding of Reebok's performance division
Their early adoption of sustainable manufacturing practices
Their exclusive partnership with the NFL replacing Nike