Which marketing campaign is credited with transforming an unknown children's fantasy book into a global phenomenon by using an unprecedented embargo strategy and midnight release parties?

The publishing world has seen some revolutionary marketing campaigns that transformed books into cultural phenomena. From viral social media strategies to innovative pre-launch techniques, marketing in the literary world has evolved dramatically. Test your knowledge about the groundbreaking campaigns that turned good books into blockbuster bestsellers and created literary empires.

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Harry Potter and the Goblet of Fire (2000) - Scholastic's 'Muggle Mobilization'
The Hunger Games (2008) - Lionsgate's 'Capitol Couture' fashion campaign
Twilight (2005) - Little, Brown's 'Team Edward vs. Team Jacob' social media contest
Percy Jackson & The Olympians (2005) - Disney's 'Demigod Training Camp' interactive website