Which pharmaceutical company first received FDA approval to advertise prescription medications directly to consumers on television in 1997, launching a new era in medical marketing?

The pharmaceutical industry has created some of the most innovative marketing campaigns in medical history. From groundbreaking product launches to iconic advertisements that changed public perception of various conditions, pharma marketing has evolved dramatically. This trivia question tests your knowledge of a significant moment in pharmaceutical advertising that transformed how certain medications are marketed to both healthcare providers and patients.

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Pfizer for Lipitor (atorvastatin)
Eli Lilly for Prozac (fluoxetine)
Schering-Plough for Claritin (loratadine)
GlaxoSmithKline for Paxil (paroxetine)