Which revolutionary retail innovation did the Royal Opera House implement in 2018 that transformed how audiences interact with performance merchandise?

The performing arts industry has evolved beyond just shows and performances to include innovative retail strategies. Theaters, dance companies, and music venues now create immersive retail experiences to enhance audience engagement and generate additional revenue. Test your knowledge of how the performing arts sector has embraced retail innovation to connect with audiences beyond the stage.

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Virtual Reality costume try-on stations allowing visitors to digitally wear iconic costumes from past productions
Subscription-based 'Performance in a Box' monthly deliveries featuring replicas of props and set pieces
AI-powered recommendation kiosks that suggest merchandise based on audience applause patterns
Blockchain-authenticated limited edition performance artifacts with digital ownership certificates