Which presidential campaign first successfully utilized microtargeted digital advertising based on voter data analytics to reach specific demographic groups at scale?

Political campaigns have undergone massive technological transformations in recent decades. From traditional door-knocking to sophisticated data-driven operations, the way candidates reach voters has evolved dramatically. This poll tests your knowledge about a pivotal moment in political product marketing that changed how campaigns operate in the digital age.

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Barack Obama's 2008 campaign
George W. Bush's 2004 campaign
Hillary Clinton's 2016 campaign
Donald Trump's 2016 campaign