Which retail giant experienced a 70% increase in sales of a specific candy after its prominent placement in a blockbuster alien film franchise?

Product placement in films and TV shows has become a sophisticated marketing strategy worth billions. These strategic retail partnerships can dramatically boost brand recognition and sales. In 2022 alone, product placement in movies and streaming content generated over $23 billion in revenue. Test your knowledge about one of the most famous retail partnerships that transformed both a brand and a film franchise!

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• Hershey's Reese's Pieces in 'E.T. the Extra-Terrestrial' (1982)
• M&M's in 'Stranger Things' (2016)
• Skittles in 'Men in Black' (1997)
• Nestle Crunch in 'Independence Day' (1996)

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