Which pop culture phenomenon caused such intense brand loyalty that it revived a nearly defunct product, resulting in widespread shortages and a 70% sales increase in 2019?

Brand loyalty in pop culture is a fascinating phenomenon that shapes consumer behavior and cultural trends. Celebrities and influencers often drive massive shifts in brand perception, while dedicated fan bases can transform niche products into global sensations. This trivia question explores one of the most remarkable examples of pop culture brand loyalty that created an unexpected retail phenomenon in recent years.

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Stranger Things and Eggo waffles
Game of Thrones and Johnnie Walker whisky
White Claw hard seltzer and TikTok influencers
White Lotus and Aperol Spritz cocktails