Which celebrity's 2003 endorsement deal with EA Sports revolutionized athlete-gaming partnerships by introducing the concept of ongoing royalties based on game sales?

Celebrity endorsements have become a cornerstone of gaming marketing strategies, with companies spending millions to associate their products with influential figures. From professional athletes to Hollywood stars, these partnerships aim to capture new audiences and elevate brand perception. How well do you know the history of gaming's most lucrative celebrity endorsements? Test your knowledge about a groundbreaking partnership that changed how games are marketed!

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