Which global retailer launched the 'Artisan Collection' in 2018, featuring handcrafted products from over 20 countries, resulting in a 35% sales increase for their cultural goods category?

Cultural traditions and artisanal crafts are increasingly finding their way into mainstream retail. As consumers seek authenticity and connection to heritage, many brands are incorporating traditional craftsmanship into their product lines and marketing strategies. This trivia question explores how a major global brand successfully integrated cultural traditions into their retail growth strategy.

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World Market
Anthropologie
Pottery Barn
West Elm