Which global retailer launched the controversial 'Artisan Collection' in 2018 that was pulled from shelves after being accused of cultural appropriation of indigenous Mexican designs?

In today's global marketplace, cultural traditions have become powerful brand assets. Companies that authentically incorporate heritage elements into their branding often create deeper connections with consumers seeking meaning and authenticity. This poll explores how major brands have leveraged cultural traditions in their retail marketing strategies, highlighting the delicate balance between honoring heritage and creating commercial appeal.

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Zara
H&M
Anthropologie
Urban Outfitters