Which video game holds the Guinness World Record for the 'Most Successful Entertainment Product Launch' based on its first 24-hour retail sales?

In the competitive world of gaming, marketing campaigns can become legendary and drive astronomical sales. Some promotional strategies have revolutionized how games reach audiences and create cultural phenomena. This trivia question tests your knowledge of a groundbreaking digital marketing campaign that set new standards in the gaming industry. Can you identify the correct campaign that made history?

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• Grand Theft Auto V (2013) - $815 million
• Call of Duty: Modern Warfare 3 (2011) - $400 million
• Call of Duty: Black Ops II (2012) - $500 million
• Grand Theft Auto V (2013) - $1 billion

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