Which mythological creature forms the basis for Starbucks' famous logo, derived from a 16th-century Norse woodcut of a two-tailed siren?

Throughout history, retailers have tapped into mythology and folklore to create memorable brand identities. From ancient symbols to legendary creatures, these powerful cultural narratives help companies forge emotional connections with consumers. This poll explores how one major corporation successfully integrated a mythological figure into its brand identity, creating one of the most recognizable logos in modern retail.

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Mermaid
Harpy
Valkyrie
Nixie