Which retail innovation dramatically changed Broadway's business model by introducing same-day discounted tickets at a central location in Times Square?

The performing arts industry has embraced various retail innovations to enhance ticket sales and audience experience. From mobile ticketing to dynamic pricing algorithms, theaters and performance venues have revolutionized how audiences purchase access to shows. This trivia question focuses on a significant retail innovation that changed Broadway's business model and customer experience.

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TKTS Booth
Playbill PassPort
Broadway Loyalty Program
Theater District Digital Marketplace