Which of these food products was discontinued in 2000 after Heinz spent $10 million on its marketing campaign, only to see consumers reject its unusual color?

The food industry has seen its share of spectacular product failures despite massive marketing campaigns and R&D investments. These discontinued items often represent millions in lost revenue and valuable lessons in consumer preferences. Test your knowledge of these memorable food marketing mishaps that once appeared on store shelves but failed to capture consumer hearts (and wallets).

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• EZ Squirt Purple Ketchup
• Crystal Pepsi Clear Cola
• Frito-Lay WOW! Chips (with Olestra)
• McDonald's Arch Deluxe

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