Which retailer first launched an AR feature that uses spectroscopy science to let customers virtually 'try on' makeup products by analyzing their unique skin tone and facial features?

Augmented Reality (AR) is revolutionizing the scientific approach to retail by creating immersive shopping experiences. Major retailers are investing heavily in AR technology to allow consumers to visualize products in their own spaces before purchasing. This poll tests your knowledge about cutting-edge AR implementations in the retail science landscape that are changing how consumers interact with products and make purchasing decisions.

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Sephora with Virtual Artist
MAC Cosmetics with Virtual Mirror
L'Oréal with Makeup Genius
Ulta Beauty with GLAMlab