Which scientific company deliberately chose blue as its primary brand color to represent trust, reliability and precision in laboratory equipment?

Corporate branding in the scientific industry often reflects the values of innovation, precision, and trust. Color psychology plays a crucial role in how scientific organizations present themselves to researchers, healthcare professionals, and the public. This poll tests your knowledge of how major scientific companies use color in their brand identities to communicate their mission and values in the competitive landscape of research, pharmaceuticals, and laboratory equipment.

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Thermo Fisher Scientific
Merck (known as EMD in North America)
Abbott Laboratories
Shimadzu Corporation