Which celebrity's retail collaboration was initially projected to make $1 billion in sales but exceeded expectations by generating over $1.5 billion in its first year?

The world of retail has been transformed by strategic celebrity partnerships that have created billion-dollar empires. These collaborations often leverage star power to revitalize brands or create entirely new product lines. Beyond just endorsements, some celebrities have demonstrated remarkable business acumen in their retail ventures. Test your knowledge about these famous entrepreneurial success stories!

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Rihanna's Fenty Beauty with LVMH
Kylie Jenner's Kylie Cosmetics with Coty
George Clooney's Casamigos Tequila with Diageo
Beyoncé's Ivy Park with Adidas